NAD - NAD (New Acoustic Dimension) was founded in London in 1973 involving famous Marty Borish and Björn Erik Edvardsen. The basic approach of NAD was revolutionary: the development of audio components should not depend only on measured data but on the musical aspects. “Music first” became the knock-out criterion for the choice of electronic parts, the layout of the circuit board/power supply and the whole fine-tuning. The success was stunning: NAD built the best selling amplifier of the world, the legendary 3020 and many other outstanding components. Today NAD’s audio components are derservedly among the best sounding and most demanded components wordwide!