BC-Acoustique

Founded in 1993, BC Acoustique is a French speaker and hi-fi component manufacturer specializing in high-end products. The company has grown steadily and has become a major player in the Hi-Fi and home cinema sector in France. In the meantime, however, word has gotten around internationally that BC Acoustique manufactures great products with an unbelievable price/performance ratio.

Christian Avedissian (the C of BC) and Bruno Roux (the B) founded BC Acoustique in a Paris suburb, Maisons-Alfort. They had been friends for 20 years and shared a common passion for sound and music (Christian studied piano for 14 years) and a common desire to one day start their own business. Christian Avedissian studied computer engineering in Paris, Bruno Roux engineering at the 'Ecole Nationale d'Aviation Civile' in Toulouse. He specialized in signal processing. During this time both built their own loudspeakers and began building various models for friends and relatives.

The small factory was opened on April 1, 1993. But starting a new company is always difficult. During this time, Christian and Bruno learned an important thing: In a difficult market, it is one thing to have a good product, but another to sell it. They decided to invest most of their earnings in advertising in Hi-Fi magazines. This policy meant a heavy investment; a gamble that would ultimately prove to be a wise decision.