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Pioneer, driven by its Group Philosophy “Move the Heart and Touch the Soul”, has provided customers with many of the world’s first and the industry’s first products and services since its establishment in 1938.
Under a strong partnership with BPEA (Baring Private Equity Asia), a global private equity, we have made a new start to offer products and services that can contribute to society, and are more pleasing to customers.
Through the provision of original new value in our core business of car electronics and “mobility services” that society will need moving forward, Pioneer seeks to be a company required by customers and society.